Culture influences performance
Research has proven that culture influences organisational performance, whether performance is measured in terms of employee satisfaction or engagement, attendance, safety, stock price, employee retention or productivity.
Human Resources Managers need to play an active role in the development of organisational culture. Great workplaces with a great corporate culture are more financially successful than their peers, so the return on investment can be significant.
Great workplaces have a lower employee turnover than their competitors and can recruit top talent that fits their culture and needs. The result is that they provide top quality customer service and create innovative products and services that contribute to their overall financial success.
There is a strong relationship between culture and hiring that comes into play with employee sourcing, selection and retention. Cultural fit is the makeup of someone. It’s who they are and what they bring to the table. Generally, it can’t be taught.
If your corporate culture is not in synch with your candidate, it will be difficult to change them. Most people can pick up new skills with relative ease if you have time to train them.
Most companies pay relatively little attention to culture despite its importance, and this is where the team at Brownie Points focus their efforts to help clients develop a strong positive culture. It has been proven that actively managing and developing culture through hiring the right people and keeping motivation high can significantly improve employee retention and performance.
In the end, this directly influences organisational profitability and growth, so what are you doing to build a great culture in your company?
Tony Delaney, CEO Brownie Points
