Forgotten heroes
The subject of staff commissions and bonuses can be a sensitive topic of conversation in any organisation, especially at this time of year.
Most companies pay their sales staff a commission based on performance. After all, these frontline staff are often seen as the lifeblood of a company.
But what about your forgotten heroes working behind the scenes? They too play a critical role, and motivating and engaging these staff members is just as important. This is even more true today as many staff are working from home at least part time, so their contribution can go unnoticed.
Staff in back office or back of house departments such as Administration, Finance, Dispatch, Logistics, Warehousing, Technical Support, Human Resources, Marketing, Customer Service, Reception and Production are often overlooked when it comes to recognition for their contribution.
It has been proven that engaged staff can make a major difference to your bottom line, so their contribution needs to be recognised, showing that you appreciate and value their efforts, especially when their behaviour goes above and beyond what they are expected and required to do. This “discretionary effort” is gold to your business.
Implementing a recognition (and reward) program can help to ensure that all members of staff are rewarded for positive behaviour, especially when those behaviours are aligned to corporate goals and values.
This in turn can significantly improve performance in the areas of your business that were previously overlooked, while reducing staff turnover.
Recognising and rewarding exceptional behaviour of staff members who exceed corporate values and KPIs can have a tremendous positive impact on your bottom line.
And don’t forget teams. A team incentive can also have a major impact on business performance and staff motivation.
The good news is that a recognition and reward program doesn’t have to cost the earth.
In fact, a well thought out and implemented program with clear measurements will deliver a positive return on your investment and should easily be paid for through reduced staff turnover, increased productivity and improved customer and guest experience.
Tony Delaney, CEO Brownie Points
