Measuring Engagement
Employee engagement is a measurement of how motivated, passionate, and invested employees are in their work, their employer, and their colleagues. Employees are engaged when leaders can align their strengths with the company’s goals.
While similar, engagement does not always equal job satisfaction, which is how happy an employee is with their role regardless of whether they feel committed and connected to the company. However, an engaged employee is motivated to achieve both their personal and company goals.
The importance of employee engagement in the workplace
Thought leading human resource leaders already instinctively understand just how meaningful employee engagement is in the workplace – because people who voluntarily engage and work towards shared goals can help in many aspects of the organisation.
For example, a recent Gallup report found that companies with high employee engagement saw significant improvements in sales performance and, consequently, higher profits.
The report also found that employees who are more invested in the organisation have a higher productivity rate than their counterparts.
And it goes without saying that having productive, engaged employees can lead to greater loyalty, better retention rates, and enhanced customer experiences.
To maximise engagement employees need to feel valued, appreciated and respected, while being aligned with your corporate vision to ignite their passion and motivation.
With a variety of platforms designed to help monitor engagement there is no excuse for HR to ignore this most important metric.
If you are not monitoring and measuring employee engagement you are likely to lose your top talent, and the cost to your business could be disastrous.
Tony Delaney, CEO Brownie Points
