Who owns engagement?
In the corporate world this year, much of the discourse has been around adapting to the ‘new normal’ and predicting what the future of work will look like.
However, the time has come to shift the lens and explore how the role of HR will be redefined as part of building the new workplace.
We know engagement is essential – that’s not even a question anymore.
The question now is who is responsible and to what extent can HR take a leadership role?
While the Board is ultimately responsible for engagement, this the perfect moment for HR to transform from being just another function to really starring as a key enabler of organisation design for the future.
If the GFC was the CFO’s and CEO’s moment to shine and guide the response to that crisis, then 2023 could be the moment HR steps up to the forefront of leadership strategy.
Some employees are wanting to return to the office because they feel it gives them structure and a separation between work and home. However, others are finding remote working is more convenient due to benefits such as avoiding a long commute and issues around child care.
The new normal is that there is no normal and that previous practices may not work so well in the future of work.
Thought leading organisations are setting up workforces that are adaptable, flexible, and intuitive about what the organisation’s needs are going to be in the near future, and in the longer term, with leaders focused on implementing a culture of positive feedback in alignment with the corporate vision to inspire their employees.
It is proven that motivated employees deliver major benefits through reduced absenteeism and turnover, increased productivity, and improved customer experience.
If now is not the time for HR to step up to the plate and take responsibility for corporate engagement, I don’t know when that time will come. It is time for HR to seize the initiative.
Tony Delaney, CEO Brownie Points
